EXECUTIVE PROFILE: PRESIDENT, LAURIE BUCZEK

A company is only as strong as its executive leadership. Laurie Buczek, has over two decades as an innovative leader experienced at building a CX (customer experience) practice, multi-channel marketing, social media, digital business transformation, technology strategy and sales approaches that deliver personalized experiences. She is a change agent with experience in private, nonprofit and public sectors and uniquely experienced in customer experience, sales, marketing and technology roles. Laurie is skilled in formulating new approaches or significant transformation of current customer experience, marketing, sales and technology approaches. She believes in building strategy that can be successfully implemented. She is experienced at using design thinking to recommend new “architecture” across organizational structure, people skills, culture, process and technology.